Remove CAN-SPAM Remove DivvyHQ Remove Enterprise Management Remove Industry CMS
article thumbnail

Personalization is Powerful, But Don’t Get Too Personal

DivvyHQ

Let me start by saying that this topic is top of mind because we crossed a line and got a little too personal with one of our past marketing emails. Technically speaking, however, personalization technology has been around for decades and has gained the most traction in the direct marketing world via print and email.