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Increasing Marketing ROI: The Top 5 Tips from our B2B Thought Leaders

Adobe Experience Cloud Blog

recent study by MarketingSherpa, 80% of B2B purchasing decision makers say that they found the vendor when they were ready to buy, rather than responding to a vendor finding them," answered WebMarket Central's Tom Pick. This is coming to be known as inbound marketing. Be Found — "According to a. lead management.