41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
To help overcome this challenge and help you better communicate the value of your marketing efforts across the entire buyer journey , we reached out to 39 B2B marketing executives to see what metrics they use to measure and report on performance to the C-suite. . 4: Cost-Per-Lead (CPL). . Website lead to MQL, 2.
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