Remove Buyer Personas Remove Differentiation Remove Growth Marketing Remove RFP
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Your ABM Questions Answered: How Acxiom Built a Sales Pipeline in 120 Days

Strategic-IC

So to one-to-one marketing its great, we all acknowledge that if it’s existing accounts, great. But what if you want to do more growth marketing and new-level acquisitions? Alex: That’s where the buyer personas come in. But what if you want to do more growth marketing and new-level acquisitions?

article thumbnail

Your ABM Questions Answered: How Acxiom Built a Sales Pipeline in 120 Days

Strategic-IC

So to one-to-one marketing its great, we all acknowledge that if it’s existing accounts, great. But what if you want to do more growth marketing and new-level acquisitions? Alex: That’s where the buyer personas come in. But what if you want to do more growth marketing and new-level acquisitions?