Value of Assessment ROI & TCO Tools for Demand-Gen and Sales Enablement Campaigns
The ROI Guy
APRIL 21, 2010
Leading B2B solution providers recognize that old sales and marketing techniques need to evolve to meet these new buyer demands. The survey revealed that the average Alinean Business Value Tools programs delivered: • An ROI of 810%, meaning that each $1 invested in an Alinean program generated $8.10
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