article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

In fact, 88% said Web sites were important in helping them decide what to buy. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo.

article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.