Demandbase: A New Twist In The Lead Management Automation Market
Online Marketing Institute
JULY 31, 2009
In fact, 88% said Web sites were important in helping them decide what to buy. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. For instance, have they come multiple times, hit the download/registration page, but did not submit?
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