Where is B2B marketing headed in 2020? 7 predictions
Biznology
DECEMBER 2, 2019
B2B marketers are expanding their roles from just cranking out lead generation campaigns to stepping in as managers of the prospect and customer relationship, in partnership with their sales counterparts. Voice search takes hold in B2B buying, for real. GDPR and CCPA will be clarified for B2B. So, the table is set.
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