DealSignal

MARCH 22, 2023

. #3 Personalize lead nurture campaigns Speaking of audience segments, another big lead strategy marketers don’t want to sit out on is personalizing their lead nurture campaigns. According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

NetLine

AUGUST 2, 2023

For example, one of the most popular is the SiriusDecisions Demand Waterfall (known also as the Demand Unit Waterfall since 2017). However, while they might be engaged, they might not be a good fit for your business. You’ll also want to integrate intent data into your marketing automation tools for maximum impact.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Rollworks

JUNE 3, 2018

Account-based marketing is a new type of funnel. Traditional segmentation separates leads into different buckets (the “segments”) so that you can market to them with more specific messaging. For example: eCommerce store owners versus Fortune 500 marketing managers. What lead magnets did they download?

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40