article thumbnail

30 Sales and Marketing Terms You Should Know

PureB2B

This can be a personal blog or a business blog that contains various types of content including commentaries, event coverage, photos, videos, and anecdotes. Business blog. Refers to non-personal blogs that help marketers drive more traffic to their website, which then, convert to leads. Cost-per-Lead (CPL).

article thumbnail

30 Terms Every Sales and Marketing Professional Should Know

PureB2B

This can be a personal blog or a business blog that contains various types of content including commentaries, event coverage, photos, videos, and anecdotes. Business blog. Refers to non-personal blogs that help marketers drive more traffic to their website, which then, convert to leads. Cost-per-Lead (CPL).

article thumbnail

Digital Marketing Terms – 60+ Terms Explained and Simplified

Magisto

Blog – A website full of articles, commentaries, content, with a reliable content calendar. Blogs publish content regularly. They can be created and ran by individuals, professionals, and bigger businesses. CPL (Cost Per Lead) – The amount of money required to get a new lead through a marketing campaign.