Remove Bundling Remove Sales Qualified Leads Remove SWOT Remove Validation
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Strategic Marketing for Professional Services

Hinge Marketing

Based on this business analysis, they decide to specialize in the hospitality sector — an industry where they have a solid track record of success and a handful of high-profile clients. Their fastest growing segment is their new, high-value operational consulting practice for hospitality businesses. Product/service bundling.

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Competitive Strategy for Professional Services

Hinge Marketing

When a firm becomes known as a leading expert in a specialized area of knowledge, it has a sustainable competitive advantage. For example, you could become the leading specialist in 401k programs for government contractors or the leading expert in marketing automation for real estate firms. What qualifies as a business problem?