The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)
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APRIL 12, 2022
Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. Your ROAS is plummeting thanks to iOS 14 You’re probably spending more money than before trying to get eyeballs on your product, but the post-ATT world has messed with the way pixel-based conversions work. You know that.
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