Bundling Differentiation SWOT Validation 
Hinge Marketing
MARCH 28, 2018
He lays out two primary strategies: 1) cost leadership, and 2) differentiation. Differentiation Strategy. With a differentiation strategy you are attempting to establish and maintain meaningful differences between your firm and competitors. The same is true for a differentiation strategy. Let’s look at each in turn.
Hinge Marketing
SEPTEMBER 11, 2017
This follow-the-herd marketing mentality, of course, does nothing to differentiate the firm from all the other mid-sized firms out there. But they have decided to do that by differentiating themselves from other accounting firms to gain a sustainable competitive advantage. Product/service bundling. Click To Tweet.
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