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What is Content Marketing, Really? (And Other Content Questions Answered)

Marketing Insider Group

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. That includes developing a content strategy.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity

Image credit: Business 2 Community. How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? ” ( Experience: The Blog ). DashBurst ).