The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

NetLine

AUGUST 2, 2023

3… 2… 1… Blast off! Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. However, buyers are still educating themselves with white papers, case studies, and webinars.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Martech

FEBRUARY 11, 2022

It’s about changing the face of marketing, moving from assumption-based, batch-and-blast approaches to meaningful, personalized customer experiences. “If The Nike Training Club app also provides customers with personalized experiences – in its case, during their everyday exercise routines. Personalization encompasses much more.

Work Management 117

Work Management Personalization Marketing Management Marketing AI 117

Hinge Marketing

APRIL 17, 2019

As a comprehensive marketing solution, it also helps identify, track and nurture key leads and measure your marketing return on investment (ROI). Our most recent High Growth Study shows that 84% of professional services firms see marketing automation as a part of their strategy. That’s the what. Let’s explore the why.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93