ClickSquared System Combines Marketing Database, Campaign Management and Multi-Channel Message Delivery
Customer Experience Matrix
MARCH 22, 2010
Although integrated multi-channel delivery is indeed a key differentiator for ClickSquared, the firm also offers its own campaign management system, called “Click 3G”. This contrasts with the vast majority of marketing services agencies, which rely on industry-standard products such as Unica and Alterian. This was not wholly accurate.
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