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What Bubba Gump Shrimp Can Teach You About Social Media

Convince & Convert

Please Support Our Sponsors. We have Bubba Gump Shrimp Company, which means I get to quote Forrest Gump all the time. She meets with each brand manager, and she discusses with them, okay, this is the kind of voice we’re looking for, this is the type of events we have, these are the type of customers, demographics we have.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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What is personalized marketing and how is it used today?

Martech

It’s about changing the face of marketing, moving from assumption-based, batch-and-blast approaches to meaningful, personalized customer experiences. “If A great number of potential insights may be lost due to marketing team capacity issues or poor technological infrastructure. Personalization encompasses much more.

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Top 10 Marketing Automation Benefits for B2B Firms

Hinge Marketing

Search engine optimization support. Increasing the visibility of one’s expertise is a key way to nurture prospects and win new clients — and marketing automation is ideally suited to support these goals. At some point your business development team takes over, and the engagements go offline. Lead scoring and management.