Barriers Event Marketing Lead Nurturing SIC 
PureB2B
MAY 22, 2018
But, getting quality leads can be costly. A recent study on lead generation revealed that for 77% of marketers, improving the quality of leads is the most important goal and the biggest barrier to success. If demographics are important for B2C business, firmographics are critical for B2B marketers.
PureB2B
MAY 22, 2018
But, getting quality leads can be costly. A recent study on lead generation revealed that for 77% of marketers, improving the quality of leads is the most important goal and the biggest barrier to success. If demographics are important for B2C business, firmographics are critical for B2B marketers.
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