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Know Your Numbers: The Top Metrics for B2B Inbound Marketing

FunnelEnvy

APRIL 18, 2022

A qualified lead is someone vetted as a valid potential customer. Here, the most common examples include someone signing up for your email newsletter or filling out a form to download a longer lead magnet such as an eBook or white paper. Qualified Leads. Sales qualified leads (SQLs) are the next step beyond an MQL.

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