Remove BANT Remove Buy Remove CPL Remove Product
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Lead Generation: How To Turn Interest Into a Sale

Salesforce Marketing Cloud

Marketers have to find a way to capture attention and build genuine interest in their products and services. The goal is lead generation: building interest over time that eventually leads to a sale. Lead generation is the process of building interest in a product or service and then turning that interest into a sale.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

A famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell. B = Budget: Determines whether your prospect has a budget for what you''re selling. CPL: Cost-per-Lead. PPC: Pay-per-Click.