Banner Ads Display Elasticity Emarketing 
Webbiquity
OCTOBER 16, 2012
eMarketer ). eMarketer ). However, by a 5-to-3 margin, consumers preferred Google’s display of universal search results. Every marketer knows that click-through rates on banner ads are very low. Get Elastic ). Get Elastic ). Get Elastic ). eMarketer ). eMarketer ).
Webbiquity
NOVEMBER 12, 2013
The average CTR for banners is 0.01 According to Get Elastic, 31 percent of consumers are worried that they will be tracked if they click them, and 55 percent fear a virus. trillion display ads served up last year. eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ).
Webbiquity
NOVEMBER 12, 2013
The average CTR for banners is 0.01 According to Get Elastic, 31 percent of consumers are worried that they will be tracked if they click them, and 55 percent fear a virus. trillion display ads served up last year. eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ).
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