Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals
Engagio
MARCH 23, 2020
When I joined, there wasn’t the bandwidth to execute proper account-based marketing. It could be direct mail or outbound prospecting, like with Outreach or SalesLoft. I try to create an environment where reps can express any frustrations to me, where it’s a safe place to hammer things out and get them done.
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