article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

Attention spans today are less than that of a goldfish and there’s a plethora of messaging competing for our prospects’ limited bandwidth. One of the biggest challenges as a B2B tech marketer is making sure that sales and marketing are in sync around the lead management process. . Reaching our intended audience.

article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

Attention spans today are less than that of a goldfish and there’s a plethora of messaging competing for our prospects’ limited bandwidth. One of the biggest challenges as a B2B tech marketer is making sure that sales and marketing are in sync around the lead management process. Reaching our intended audience.