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30 Women Shaping B2B Tech Marketing

SnapApp

For an entire week in March, we dedicated 100% of our content to helping businesses learn about how they can optimize the buyer's journey with conversational marketing best practices. This includes creating in depth personas, building buyers journey, identifying KPIs, and working towards one goal - revenue.

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30 Women Shaping B2B Tech Marketing

SnapApp

Companies are focusing on being transparent with their knowledge sharing (the good, the bad, and the ugly) and tailoring their communication that sustains ongoing conversations that nurture buyers over time – not the quick one-off high pressure sale. What’s your biggest challenge as a B2B tech marketer?