B2B BANT Lead Capture Sales Cycle 
Salesforce Marketing Cloud
MARCH 15, 2024
Our latest B2B marketing guide will show you how. Get the free guide What is lead generation? Lead generation is the process of building interest in a product or service and then turning that interest into a sale. That just means assessing potential leads based on the information I have.
Hubspot
NOVEMBER 12, 2014
A = Authority : Determines whether your prospect has the authority to make a purchasing decision. N = Need : Determines whether there''s a business need for what you''re selling. T = Timeline : Determines the time frame for implementation. The BANT formula was originally developed by IBM several decades ago.
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