article thumbnail

Yours in Marketing Episode 5 – SEO Tools with Tim Soulo

Directive Agency

We talked about how B2B leaders can leverage SEO tools to grow their businesses. We start really heavy on SEO, obviously, and how you can leverage it as a competitive advantage for your business, whether you’re a small business owner, a B2B leader, a marketer, you’re just starting your career.

SEO 40
article thumbnail

9 Search Marketing Tips for Effective B2B Lead Generation

LEADership

“Average B2B Buyer’s Attention Span Is 8 Seconds” – REALLY? 9 Search Marketing Tips for Effective B2B Lead Generation. In a heated discussion at one of my client’s offices recently, the company’s senior executives were hung up on a study that said “the average B2B buyer’s attention span is only 8 seconds”.