Remove Autoresponders Remove Buying Cycle Remove Demonstrating Intent Remove Sales Cycle
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25 Critical Marketing Automation Tips Every Marketer Should Know

Single Grain

But these aren’t just simple autoresponder programs! Typically, marketing automation programs include lead scoring and/or grading modules that help you to determine where leads are in the buying cycle and how closely they align with your definition of an “ideal” buyer. MA programs can help you qualify leads.