Automation Bandwidth Database Marketing Response Rate 
The Point
FEBRUARY 4, 2011
On Focus.com , Craig Rosenberg asks: “What are the top benefits of adopting marketing automation?” My response: Based on our firm’s experience , the most common benefits of marketing automation are these: 1. Improved consistency of follow-up to all new leads independent of sales bandwidth.
DiscoverOrg
NOVEMBER 29, 2016
When we do that, we get a 30% response rate from our prospects. Having quality data to call and email on is more important than ensuring say, a dialer that makes those calls get executed in a quick, easy, automated, and systematic way. Marketing invests a lot of resources to drive traffic to our website. Sales Dataset.
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