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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? Automated marketing began with the “email”.

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Why AI and Marketing Automation are a Perfect Match

Mailmunch

Social media timeline filtering . Automation was first popularized within industrial manufacturing, using sensors, automatic testing and control systems, mechanical labor, smart factory systems, self-operating equipment, and computers in order to improve efficiency in manufacturing. Online shopping. Smart assistants .