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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. Ideally, your team would define this process once, perform maintenance checkups, track the provided analytics, and take action on those insights.

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CRM and marketing automation: The challenges and benefits of integration

Martech

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. This includes the initial outreach, which might simply be an auto-responder after the form fill that thanks the prospect for the inquiry.

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Sales Pipeline Radio, Episode 99: Q&A with Alex Terry

Heinz Marketing

We think we’re the only provider for AI-drive lead engagement and marketing software, and we target marketing and sales organizations. So that flagship service is our AI sales assistant, and that AI sales assistant becomes part of our customer’s sales or marketing team. So promptness is pretty obvious, I think.