Auto Responder Comparison Contacts Case Studies 
Industrial Marketing Today
JUNE 22, 2011
Visitors who sign up to download your white papers, eBooks and other free content definitely grow your list of contacts but calling them leads without taking the next step is premature at best if not a costly mistake. The step I’m referring to is ranking these new contacts and segmenting them according to pre-defined scores.
TrustRadius Marketing
NOVEMBER 14, 2019
Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key. For example, for many B2B companies, webinars are a key tactic for qualifying leads, White papers and customer case studies lead to new customers. It is used within the Contact Centre and by the Communication team.
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