More Than Just Email Marketing: What Is Marketing Automation?
TrustRadius Marketing
NOVEMBER 14, 2019
Having a lean team is important to achieve company goals and function within budgetary constraints, especially in a startup mindset. Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key. Consider opt-in, unsubscribe, and bounce processing. Reporting & Analytics Features.
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