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Key Things You Need to Know About Email Marketing Software

Webbiquity

On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Guest post by Igor Zagradanin. Image credit: rawpixel from Pixabay.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. An automated system allows experienced marketing teams to deliver new customers without increasing employee requisites. Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key.