Not all integrations are created equal: 4 layers of app integrations with SaaS platforms
chiefmartech
APRIL 24, 2019
Disclosure: This is one of those rare articles on this blog that’s entangled with my work as VP Platform Ecosystem at HubSpot. Nearly every SaaS product has APIs, and nearly all the major marketing platforms have “app marketplaces” where customers can choose apps from a wide pool of certified technology partners.
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