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The New Rules of Lead Generation: Book Review

The Effective Marketer

APRIL 30, 2013

I have read the other David Scott (the one with Meerman in the middle) book “ The New Rules of Marketing and PR ” and know that he has started a series of “new rules” books and eBooks. First, the author presents the reader with the AIDA framework, a model that every marketer should know.

Lead Generation 100
Lead Generation Sales Qualified Leads Rules Lead Ranking 100
article thumbnail

The New Rules of Lead Generation: Book Review

The Effective Marketer

APRIL 30, 2013

I have read the other David Scott (the one with Meerman in the middle) book “ The New Rules of Marketing and PR ” and know that he has started a series of “new rules” books and eBooks. First, the author presents the reader with the AIDA framework, a model that every marketer should know.

Lead Generation 100
Lead Generation Sales Qualified Leads Rules Lead Ranking 100
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