60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. A famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell. CPC: Cost-per-Click (See PPC). WOM: Word-of-Mouth. 60 Common Marketing Acronyms. CPL: Cost-per-Lead.
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