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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Every aspect of marketing — from brand, experience design and demand generation, to content marketing, analytics and measurement — is affected by technology. Gartner Research. On the paid search side, there is Google AdWords, as well as pay-per-click (PPC) offerings from Yahoo and Bing. MarTech’s Growth Has Been Explosive.

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What is a Marketing Technology Stack? Definitions, Stats and Examples.

SnapApp

A content management system (CMS) that hosts a company website and blog. Data from MarketingLand shows that in 2011, there were about 150 companies geared toward marketing technology. For example, a marketer’s technology stack might include: An email marketing platform like Campaign Monitor or Mailchimp. Conductor.