SnapApp

APRIL 4, 2018

4: Cost-Per-Lead (CPL). . This metric will provide a tangible dollar amount so the marketing team can determine how cost-effective it is to acquire new leads across each of the different channels. CPL thresholds will vary quite a bit based on the product and industry. It’s important to establish a benchmark.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Single Grain

APRIL 1, 2020

Set Up Your Lead-Gen Activity Indicators to Grab the Right Leads. It’s much easier to evaluate the efficiency of your lead-generation activities if you have some benchmarks to begin with. Benchmark metrics are super effective in situations where your lead-generation strategy is geared heavily towards “more is better.”

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

Hubspot

MARCH 10, 2016

14) Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. Churn rate is a significant metric primarily for recurring revenue companies. 24) Cost-per-Lead (CPL).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28