23 questions to ask identity resolution vendors during a demo
Martech
JANUARY 6, 2022
Decide whether or not you need to engage in a formal RFI/RFP process. What match rate can we expect, given our vertical market and database size? personalized email or ad campaign execution)? Do you have other clients in our vertical? Narrow your list down to those vendors that meet your criteria. CRMs, DSPs, ESPs)?
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