Remove Ad Frequency Remove Cost Per Thousand Remove POS Remove Pricing
article thumbnail

10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

Pay-per-click advertising, also called “paid search,” is a model that lets marketers place ads on an ad platform, paying the platform each time someone clicks the ad. These are probably the ads you’re most familiar with. They are, however, tagged with Ad to show that they’re paid content.