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B2B Lead Management Market Heats Up

Online Marketing Institute

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. That I’m sure to hear about them since I know I’ve missed adding many to this list.) Here’s the problem.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

The key takeaway — companies can’t put all of their marketing eggs in one basket, but need to balance budgets across several areas including email, social media, organic SEO, paid search and offline campaigns. What Type Of Social Media Ads Are The Most Effective? Organic Search Still Reigns by eMarketer.