Not all integrations are created equal: 4 layers of app integrations with SaaS platforms
chiefmartech
APRIL 24, 2019
Exchanging data is a relatively rote, mechanical process. A rich data integration exerts an opinion on how information is modeled and maintained. It can authenticate app ratings and reviews from real users to prevent astroturfing. Workflow incorporates dynamic behaviors. Caveat integrator. It takes Option B much further.
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