Activities, Lead Qualification and Trade Show

Speed to Lead: Speed is the Key to Lead Conversion

LeanData

APRIL 2, 2021

If you take too long to respond, your lead may lose interest and move on to more pressing projects and initiatives. There are two prevalent root causes of slow speed to lead resolution: 1) Slow response times, and 2) Low hit rates with follow-up activities. A demo request, for example, is about as hot a lead as it gets.

Sales Management

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads

Time for a Pitstop: Fine-tuning Your Automated Lead Scoring

Adobe Experience Cloud Blog

OCTOBER 30, 2012

Marketers should be periodically fine-tuning their automated lead scoring to better determine which leads should go to sales and which leads should stay with marketing for nurturing. Activities that deserve a negative score include: Email unsubscribe. No website activity for a long time.

Lead Scoring

Lead Scoring Lead Ranking Marketing Qualified Leads Sales Qualified Leads

B2B Marketing Zone

Speed to Lead: Speed is the Key to Lead Conversion

Time for a Pitstop: Fine-tuning Your Automated Lead Scoring

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