Martech

FEBRUARY 19, 2024

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. A prospect fills out a web form, a record is created in the CRM and the prospect can now receive outreach as part of an automation or a future campaign.

Marketing Automation Services 102

Marketing Automation Services Marketing Automation CRM Work Management 102

TrustRadius Marketing

NOVEMBER 14, 2019

Ideally, your team would define this process once, perform maintenance checkups, track the provided analytics, and take action on those insights. An automated system allows experienced marketing teams to deliver new customers without increasing employee requisites. What is marketing automation and why is it used?

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

ClickZ

JUNE 20, 2019

This platform offers email workflows, customizable with advanced segmentation (demographics, user behavior, contact activity) allowing you to walk a reader through a customized journey. It is integrable with customer relationship management ( CRM ) software and Salesforce.com and provides 24/7 live chat support. Source: Hubspot.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101