ActiveConversion Aggregators Demand Generation Direct Marketing 
Online Marketing Institute
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum.
Online Marketing Institute
JULY 31, 2009
Web analytics packages, on the other hand, have traditionally focussed on the *content* and *aggregate behavior* -- looking for patterns of how people use a site, but not really caring about the identification of specific people. They actually have their sales and marketing orgs aligned and working together. Direct marketing lists?
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