What B2B Marketing Tactics are working right now during COVID-19?
Engagio
APRIL 20, 2020
Revisit your target account lists with this lens to ensure you are focusing your limited ABM budgets on the accounts most likely to be able to act. We’ve certainly seen some drop-off in terms of efficiency, so making certain that we double down there will be important. Todd Berkowitz. Practice Vice President, Gartner. Kathy Macchi.
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