Know Your Numbers: The Top Metrics for B2B Inbound Marketing
FunnelEnvy
APRIL 18, 2022
Here, the most common examples include someone signing up for your email newsletter or filling out a form to download a longer lead magnet such as an eBook or white paper. To qualify leads, you can refer back to the classic BANT framework: Budget, Authority, Need, and Timeline. Customer Acquisition Cost.
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