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CRM and marketing automation: The challenges and benefits of integration

Martech

CRMs are used by both marketing and sales teams to manage customer data, including information about contacts, from their job title to their engagement history, to information about companies, including their revenue, headcount, competitors and more. Marketing automation platforms help operationalize data on prospects and customers.

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What is Customer Service? Definition, Satisfaction Metrics, Best Practices with Examples!

Martech Advisor

There is a bunch of granular level information available to a user that the purchasing decision is taken away from service to other aspects such as price-point and features. Brands are turning to self-service to arm customers with enough information to troubleshoot problems themselves before they reach out to the brand.