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Report: Why Demand Marketers Should Expand their Focus Beyond the Lead

The Point

Content marketing is dead. * The MQL is dead. Change in marketing is an evolution, not a coup. Email, as one example, plays a very different (and less dominant) role in the marketing mix than it did only a few years ago, having migrated from acquisition to nurture and customer marketing. Cold-calling is dead.

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6 Account-Based Marketing Insights from #FlipMyFunnel

Adobe Experience Cloud Blog

It was a great gathering of B2B thought leaders, innovators, and account-based marketing practitioners that highlighted how marketing and sales professionals are winning with ABM. For them, it started as an attempt to try something different when their broad-based inbound strategies were failing.

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Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Great sales and marketing alignment, of course! And that’s exactly what Brian Panicko, VP of Enterprise Sales and Katie Findling, Marketing Manager – Enterprise & EMEA ABM have delivered. Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications.

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Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Great sales and marketing alignment, of course! And that’s exactly what Brian Panicko, VP of Enterprise Sales and Katie Findling, Marketing Manager – Enterprise & EMEA ABM have delivered. Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications.

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Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Great sales and marketing alignment, of course! And that’s exactly what Brian Panicko, VP of Enterprise Sales and Katie Findling, Marketing Manager – Enterprise & EMEA ABM have delivered. Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications.

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Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Great sales and marketing alignment, of course! And that’s exactly what Brian Panicko, VP of Enterprise Sales and Katie Findling, Marketing Manager – Enterprise & EMEA ABM have delivered. Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications.

article thumbnail

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Great sales and marketing alignment, of course! And that’s exactly what Brian Panicko, VP of Enterprise Sales and Katie Findling, Marketing Manager – Enterprise & EMEA ABM have delivered. Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications.