A/B Testing: The ABCs of Paid Social Media
Anyword
JANUARY 17, 2020
The most commonly used method is to run small-scale controlled tests — A/B tests — to gain those insights efficiently. What is A/B Testing? In the context of marketing campaigns on social media, A/B testing is the process of running versions of ads that are different from one another in only one aspect. the answer is no.
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